• Nike offered its digital trend studio RTFKT on December 16, ending its high-profile push into blockchain collectibles and digital sneakers.
  • The sale triggered a 200% value rebound for the flagship Clone-X NFT assortment, which had beforehand misplaced almost all its worth following RTFKT’s shutdown discover.
  • Whereas the transaction phrases and purchaser stay undisclosed, the transfer aligns with Nike’s technique to refocus on its core athletic enterprise below new CEO Elliott Hill.

Nike has offered RTFKT, the Non-Fungible Token (NFT) studio behind the Clone-X assortment, prompting a pointy rebound in Clone-X costs after months of depressed buying and selling.

Clone-X NFTs rose to a few 0.3 ETH flooring following the sale report, up roughly 200% over 24 hours. The gathering had fallen as little as 0.07 ETH after RTFKT stated it will shut down operations somewhat over a yr in the past, leaving Clone-X down about 99.7% from its 2022 peak close to 24 ETH throughout the NFT growth.

Associated: Goldman Sachs Sees Regulatory Shift Fuelling Next Phase of Crypto Adoption

In keeping with Bloomberg, Nike “quietly” offered RTFKT final month. Nike instructed the newspaper the sale took impact on Dec. 16, nevertheless it didn’t disclose the customer or the worth.

“RTFKT transitioned to a brand new proprietor on December 17, launching a brand new chapter for the corporate and its neighborhood,” a spokesperson for Nike stated in an announcement on Wednesday. 

Former CTO Says “Story Shall Proceed”

Samuel Cardillo, RTFKT’s former chief know-how officer, hinted on-line that he could also be concerned in no matter follows. Quoting the sale report, he wrote “the story shall proceed,” and replied to at least one neighborhood query with “you shall see,” including, “did I ever cease being a part of the story?” Cardillo has additionally beforehand posted that he’s not affiliated with RTFKT, having left in April 2025.

RTFKT turned a part of Nike after the sportswear firm introduced a shock acquisition of the digital trend model in 2020, initially of the NFT mania. It’s one of the vital profitable NFT tasks by way of earnings, with over US$50 million (AU$74 million) introduced in simply from airdrops and royalties.

The sale now closes that chapter, whereas leaving open questions on what occurs subsequent for RTFKT’s flagship IP.

Learn extra: Parcl and Polymarket Bring U.S. Housing Prices to Onchain Prediction Markets

The put up Nike Sells RTFKT, Igniting Surprise Comeback for Clone-X NFTs appeared first on Crypto News Australia.