• Cryptocurrency agency, Nexo, has partnered with Tennis Australia to turn into the Australian Open’s Official Crypto Companion beginning in 2026.
  • The partnership will see Nexo branding seem court-side on “Nexo Coaches Pods” on the Australian Open and lead-up tournaments together with the United Cup and the Brisbane Open.
  • Nexo had beforehand been generally known as a crypto lending platform however has rebranded as a digital wealth platform after settling a authorized case with the SEC for providing unregistered securities.

Crypto firm Nexo has entered right into a multi-year partnership with Tennis Australia that can see it turn into the Official Crypto Companion of the Australian Open. The deal will even see Nexo sponsor a number of lead-up occasions within the Summer time of Tennis Sequence, together with the Brisbane Open, the United Cup, and Adelaide Worldwide.

As a part of the deal, Nexo’s branding will seem court-side on “Nexo Coaches Pods” throughout the Australian Open and the smaller tournaments.

The 2026 instalment of the Australian Open will start January 12 in Melbourne and is prone to entice a whole bunch of thousands and thousands of eyeballs worldwide, giving Nexo’s model priceless world publicity.

A Nexo spokesperson told Decrypt that “partnering with Tennis Australia permits us to attach with thousands and thousands of followers whereas aligning with a world-class establishment dedicated to long-term pondering and future progress.”

Nexo was beforehand generally known as a crypto lending platform, however after dealing with regulatory points within the US, it has just lately rebranded as a ‘digital asset wealth platform’.

Associated: Rugby Legends Team Up with Ledger to Tackle Crypto Security in Australia

Nexo Focuses on Sports activities Partnerships to Rebuild Model

Within the wake of the catastrophic FTX collapse of 2022, as regulators started concentrating on the crypto business, Nexo was banned from working within the US for providing ‘unregulated securities’.

The corporate ended up settling the case with the Securities and Alternate Fee (SEC) in January 2023, paying US$45 million (AU$67.8m) in penalties and agreeing to not supply its lending product contained in the US — however admitting no wrongdoing.

Nexo’s previous authorized entanglements don’t appear to have bothered Tennis Australia although, with the organisation’s Chief Business Officer, Cedric Cornelis, describing the crypto agency as “a pure match for the AO and our occasions throughout the Summer time of Tennis.”

“Collectively, we’re creating new methods for followers to attach with the sport and the individuals behind it.” 

In 2025, Nexo has been busy racking up partnerships with sporting our bodies, having partnered with golf’s DP World Tour, the Acapulco Tennis Open and the Mifel Tennis Open.

Associated: Swyftx Crypto Exchange Becomes Title Partner of Super Rugby Pacific and Super Rugby Women’s

Partnerships between sporting organisations and crypto corporations had been as soon as wildly in style, maybe peaking with Crypto.com’s late 2021 naming rights sponsorship of the LA Lakers NBA team’s home ground, reportedly valued at US$700 million over 20 years. Because the collapse of FTX only a few months later although, these high-value sports activities partnerships with crypto corporations dried up for a number of years.

Not too long ago, we’ve seen one thing of a resurgence in these offers, with cold-wallet maker Ledger changing into a jersey sponsor of the San Antonio Spurs NBA aspect and stablecoin issuer Tether becoming a part owner of the Italian soccer club, Juventus.

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