eToro Expands U.S. Investment Offering to Include U.S. Stocks & ETFs

eToro, the global social investing network, today announced the expansion of its United States offering to include stocks and exchange traded funds (ETFs), in addition to cryptoassets.

The launch of this broader offering for U.S. users comes at a time when cryptoassets are becoming the asset of choice for many first-time U.S. investors. According to new data from a recent eToro survey of U.S. consumers, novice investors who start with crypto are more likely to diversify their investments over time. Of the 2,000 U.S. crypto investors surveyed, 35% have been investing for less than a year, 50% have been investing for one to three years, and 56% indicated that investing in crypto made them more likely to consider investing in stocks in the future.

Lule Demmissie, eToro’s US CEO said:

"For many new investors, crypto investing is a gateway to investing in stocks – and with broader access to financial education and fewer barriers to entry for first-time investors, we expect this trend to continue. As we continue to expand our offering in one of the world's most important financial markets, we look forward to empowering U.S. users to expand their investing journey on the eToro platform and interact with our social community in new ways."

The launch of stock investing in the United States empowers eToro’s millions of U.S. retail investors to manage a portfolio of diversified investments that include traditional assets and cryptoassets side-by-side in a single, easy-to-use mobile app or desktop interface.

eToro customers in the United States may now:

• Combine their crypto and stock investments in a single portfolio
• Invest in in fractional stocks for as little as $10, with zero commission
• View detailed price charts and analyses
• Engage with experienced Popular Investors on investment strategies and market moves.