Popular fashion company Victoria’s Secret has filed four trademark applications regarding the metaverse and NFT-trading, attorney Josh Gerben shared in a Twitter post.
The famous lingerie brand plans to sell downloadable digital goods via virtual retail stores whereby it can trade digital collectibles via blockchain technology. Victoria’s Secret could potentially even dress up avatars and host fashion shows within the metaverse.
Victoria’s Secret also plans to open entertainment services to provide “on-line, non-downloadable clothing, undergarments, footwear, headwear, eyewear, bags, fashion accessories, photos, images, videos, and recorded footage for use in virtual environments and virtual fashion shows.”
Dozens of fashion brands such as Gucci, Adidas, and Ralph Lauren, have already joined the metaverse, offering the unique possibility for users to dress their avatars in premium branded digital clothing.
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Victoria’s Secret has not yet disclosed information about any potential digital collections.
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